Holiday Nights launches Google Bypass Scheme.

The On Holiday Group owned Holiday Nights website has continued its drive to harness the power of social networking with the launch of the “Google Bypass Scheme” to its customers. The company claims that on average Google is now takes 7.5% of the average online travel sale via PPC click costs, which given an industry average of 12% online commission, makes them the biggest earner from travel in the UK today. The innovative Holiday Nights scheme aims to take £25 of this spend, to incentivise its customers to promote its products via the rapidly growing social networking sites. Continue reading